Events Response Marketing (ERM)
EVENTS RESPONSE MARKETING (ERM) Event Response Marketing is a process of providing solution on need basis or on an immediate demand basis that seems not having it at that time it is the riskiest or serving when there is an expected scarcity of such services or things are expected to be unaffordable. This is a new kind of marketing to my research that works tremendously excellent and its success rate is higher than normal marketing Such Events are like Hunger, Floods, Diseases example Covid19, Fire, Theft, Increase in Value, Political unrests and Wars, shortage of supplies etc.Such Events that has recently happened that can mean or validate the need for ERM is COVID 19, South Africa Unrests, Wars, Floods. The benefits of ERM is that it is the easiest way to convince clients to buy your products even if they had no plan because it is a no other alternative time. The challenges of ERM method is that its sustainability is not guaranteed that you can convince but retaining the...